
How CXOs can lead transformation in the AI era
The role of the Chief Experience Officer (CXO) is undergoing a profound transformation in the age of AI. Here are the tools and strategies to lead this transformation effectively....

by Robert Hooijberg Published June 11, 2026 in Brain Circuits • 2 min read
Many large businesses have recently announced entry-level hiring cuts, citing AI as a driving factor. For example, Business Insider reported that the number of entry-level associates at PwC’s US business would fall by nearly a third by 2028, with the rest of the “Big Four” accountancy firms showing similar patterns – but slashing entry-level roles risks weakening the pipeline of future managers and even executive-level leadership.
Most businesses design entry-level roles in line with the short-term demands of the business. In the AI age, they must be viewed as a means to develop future leaders. Organizations culling entry-level roles should be wary of draining the future leadership talent pool.

Professor of Organizational Behavior
Robert Hooijberg is Professor of Organizational Behavior at IMD. His areas of special interest are leadership, negotiations, team building, digital transformation, and organizational culture. Before joining IMD in September 2000, Professor Hooijberg taught at Rutgers University in their MBA and Executive MBA programs in New Jersey, Singapore, and Beijing. He is Program Director of the Breakthrough Program for Senior Executives and the Negotiating for Value Creation course.

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