Sharpen your negotiation skills to create more value

How can you create a common ground in a negotiation when everything sets you apart from your counterpart? Is it possible to build a win-win partnership and manage the pressure of achieving short-term results?

How can you come to an agreement that satisfies everyone in a business environment that is complex, uncertain and changing?

Negotiating for Value Creation (NVC) helps you master value creation techniques through the use of multiple frameworks and specific behavioral simulations.

You gain hands-on experience in a risk-free environment and link what you learn to your own challenges on the spot.


Impact 1

Manage complex and challenging negotiations

item 2

Prepare to deal with different types of negotiation situations

Item 4

Gain further real world experience through negotiation simulations

Value creation

Drive value creation in your organization

You and your class

Negotiating for Value Creation is for dealmakers, executives, and entrepreneurs who want to sharpen their negotiation skills and accumulate a wealth of experience in a realistic and time-effective way.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

commercial managers
Sales and commercial managers
Average age
Average age

The program and individual advice helped us in negotiations with various European institutions for one of our key compounds. We had good discussions with our counterparts and achieved outcomes that are acceptable for both sides.

Jan Posthumus

Head of Global Market Access & Market Research, Basilea Pharmaceutical International, Switzerland

Together, we test new concepts in the field of negotiation analysis through hands-on exercises and explore what this means for you.

Robert Hooijberg

Program Director

Next start & fee
On campus: 3 days


CHF 6,000

Participants who attended NVC also joined
Advanced Management Program (AMP)
Strategically rethink your business today to stay ahead tomorrow

A comprehensive strategy and leadership program that enables top-level managers to understand complex market forces and strategically reassess and capture tomorrow's opportunities for their organizations.

Learn more
Mobilizing People (MP)
Leading with impact

Transformative experience for seasoned leaders looking to inspire people by gaining a better understanding of themselves and the dynamics of human behavior.

Learn more


IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

Ranking item 1
Ranking item 2

COVID-19 measures - We're taking every step to ensure that anyone who participates in activities on our campus feels safe and comfortable. Learn more