Capitalism must rediscover its purpose
Knut Haanaes, Professor of Strategy and Lundin Sustainability Chair at IMD, paints a picture of how sustainability can shape the future in four mini case studies. In this third case study, Haanaes...
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Drinkotec: ‘The product is just the tip of the iceberg’
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do - finding...
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do – finding investors and customers and learning how to build teams and manage conflict.
In episode three, Franck-Eric Flegbo, CEO of Swiss beverage tech company Drinkotec, which specializes in software and the manufacturing of vending machine equipment for cold drinks, explains how the company’s aim to reduce plastic and improve energy consumption in the sector is helping build relationships with customers.
Flegbo defines success as creating a company that can last for decades and shines a light on the people working hard behind the scenes to make it all happen.
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