4 tips on marketing sustainable products
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively....
Sustainability
What if Europe’s biggest risk isn’t war – but running out of power?
Vestas CEO Henrik Andersen bluntly talks about Europe’s energy, leadership courage, and why CEOs must step up in a volatile world....
Continue readingLatest
Share
Use head, heart, and hands to lead sustainable transformationÂ
January 3, 2025 • by Julia Binder, Knut Haanaes in Sustainability • 8 min read
Effective leadership, a clear narrative, and a shared vision are vital ingredients for bringing lasting change....
Audio available
Learn Brain Circuits
Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
Â
Explore Leadership
What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
Â
Join Membership
Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
Â