Kati ter Horst on being a first-time CEO when the old rules are gone

Capitalism must rediscover its purpose

March 20, 2021 • by Knut Haanaes in Sustainability • 2 min read

Knut Haanaes, Professor of Strategy and Lundin Sustainability Chair at IMD, paints a picture of how sustainability can shape the future in four mini case studies. In this third case study, Haanaes...

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Greenwashing: The biggest threat to sustainability

March 20, 2021 • by Knut Haanaes in Sustainability • 2 min read

In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....

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Seven trends that will affect the future of marketing 

March 10, 2021 • by Dominique Turpin in Sustainability • 5 min read

From the opportunities presented by digital marketing to the hazards of failing to grasp that brand transparency is now a crucial marketing asset, here are seven trends that are increasingly impacting your...

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