Strategy

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How business families can raise a generation of givers

September 9, 2025 • by Camille Korschun, Peter Vogel, Martin Euwema in Strategy • 8 min read

Trillions of dollars are passing to the next generation. How do you ensure it lands in the right hands? ...

How to be remembered for the right reasons #5: Create shared connection

September 4, 2025 • by Robert Vilkelis in Strategy • 4 min read

Earn the right to be heard by blending credibility with relatability, meeting audiences where they are, and building rapport through shared stories....

Purposeful, not performative: How Breitling intends to lead with sustainability

September 2, 2025 • by Stéphane J. G. Girod, Renaud Falgas in Strategy • 7 min read

As the luxury sector faces a shrinking consumer base and rising ESG skepticism, Breitling is redefining sustainability as a source of strategic value across its products, supply chains, and brand purpose....

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The power of paradoxical thinking

September 1, 2025 • by Andrew Sharman , Amy Walters Cohen in Strategy • 5 min read

IMD’s Andrew Sharman sits down with Amy Walters Cohen, whose award-winning book Ruthlessly Caring challenges conventional leadership – and offers a paradoxical path forward in a world in flux....

Soft power, hard results: Making the case for active ownership

September 1, 2025 • by Yuko Takano in Strategy • 7 min read

The climate transition won’t happen from the sidelines. Active investors must step into the conversation, ask better questions, and hold capital to a higher standard. ...

The Wild West of tech sovereignty

August 27, 2025 • by Julia Binder, Manuel Braun in Strategy • 7 min read

The race for tech sovereignty is intensifying as AI’s growth drives fierce competition for the rare minerals, chips, energy, and talent that underpin advanced computing. Supply chain fragility, geopolitical tensions, and export...

The 4 strategic personas of GenAI – which one are you?

August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit M. Joshi, Michael R. Wade, Jingqi Liu in Strategy • 3 min read

Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...