Everything you need to know about nonmarket strategy part 2: six key stepsÂ
Following on from the ‘why’ of nonmarket strategy, Michael Yaziji sets out a practical framework to get started, with industry examples. ...

January 9, 2026 • by Prashant Saxena in Strategy • 10 min read
An analysis of over 1,000 executive posts on LinkedIn reveals a systematic, signal-based approach that can increase meaningful engagement by over 300%, challenging conventional wisdom about leadership presence on social media....
Continue readingSeptember 30, 2025 • by Michael Yaziji in Strategy • 4 min read
Following on from the ‘why’ of nonmarket strategy, Michael Yaziji sets out a practical framework to get started, with industry examples. ...
September 25, 2025 • by Adrian Dellecker in Strategy • 6 min read
The nascent market of voluntary biodiversity credits offers businesses an innovative way to invest in nature, creating new opportunities to support measurable conservation outcomes....
September 25, 2025 • by Amit M. Joshi in Strategy • 5 min read
Context-aware artificial intelligence is redefining the future of business. Amit Joshi shows how leaders can navigate through this radical shift to create new value propositions using a three-part framework. ...
September 25, 2025 • by Michael Yaziji in Strategy • 4 min read
Forward-thinking leaders proactively shape their external environment, turn uncertainty into certainty, and create substantial value in the process. In the first of a two-part series, Michael Yaziji explains why nonmarket strategy is a...
September 22, 2025 • by Julia Binder, Esther Salvi in Strategy • 10 min read
Daniel Schneiders, Bayer’s climate program director, is helping turn sustainability from a strategic goal into a lived practice by changing how teams take ownership, make decisions, and deliver impact across the company....
September 19, 2025 • by Winter Nie in Strategy • 8 min read
Feedback can feel like an emotional minefield, yet it is a leadership responsibility. This first article explores three essentials: timing, intent, and balance....
September 18, 2025 • by Mindy Lubber in Strategy • 7 min read
As climate shocks escalate and US politics push back, companies must treat climate risk as financial risk and integrate it into governance and long-term strategy....
September 18, 2025 • by Michael D. Watkins in Strategy • 4 min read
Strategic thinking is a critical leadership capability, yet leaders often avoid really going there out of fear for what the future might bring. Take this assessment test to gauge your readiness, and...
September 18, 2025 • by Julia Binder, Knut Haanaes in Strategy • 15 min read
Future-ready organizations that focus on the energy transition and accelerate along with it will reap the benefits....
September 17, 2025 • by Stéphane J. G. Girod in Strategy • 7 min read
The sudden imposition of 39% tariffs on Swiss watches in the United States has unsettled one of Switzerland’s most iconic industries. More than a cost shock, it is forcing watchmakers to rethink...
Explore first person business intelligence from top minds curated for a global executive audience