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by Amy Bonsall, Alyson Meister Published December 16, 2025 in Brain Circuits • 3 min read
Action creates clarity, not the other way around. Experimentation is how smart companies and individuals move forward when clarity is missing. Rather than waiting for the perfect answer, try small, intentional, low-risk experiments to learn what works. Bear in mind that experiments are not pilots: the goal is to learn, not to prove.
In times of ambiguity, experimentation lets us bypass the paralysis of big decisions by focusing on small steps that feel safe enough to try. Importantly, experiments don’t have to succeed to be useful: they just have to teach us something new. Success isn’t “we incorporated AI into several processes”, or “work is all smooth now after the reorg.” Success is “we learned something that moves our understanding forward.”
A good way to think of experiments in this context is “light actions”, because this signals two things: (1) you’re taking a small and safe step (2) , and it provides you with insight.
Take an area where you or your team are stuck and not sure how to move forward, then peel back the layers to the smallest and safest step possible. For example:
Each tiny experiment gives you data. That data gives you confidence, and that confidence reduces ambiguity – not because you’ve magically figured everything out, but because you are no longer in a state of paralysis and have got things moving.
* This article is partly based on an article published in Harvard Business Review 8 October 2025 (see final link below).

Founder of Light Actions by Collective
Amy Bonsall is the founder of Light Actions by Collective, a business that develops leadership capability at scale within organizations. The Light Actions system uses the creative process to help leaders move smartly and confidently through ambiguity. Bonsall previously built and led the Venture Design practice at IDEO, launching new businesses with companies like Google and John Deere, and later joined Old Navy’s executive team, where she co-led the reinvention of the Plus business. She holds an MBA from IMD. Find her on Instagram at @ambiguityhacks.

Hilti Professor of Leadership and Dean of Degree Programs
Alyson Meister is Hilti Professor of Leadership and Dean of Degree Programs at IMD. Specializing in the development of globally oriented, adaptive, and inclusive organizations, she has worked with executives, teams, and organizations from professional services to industrial goods and technology. She also serves as co-chair of One Mind at Work’s Scientific Advisory Committee, with a focus on advancing mental health in the workplace. Follow her on Twitter: @alymeister.

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