Strategy

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Strategic leapfrogging: Moving past AI maturity models with diagnostic precision

February 18, 2026 • by Faisal Hoque, Paul Scade in Strategy • 11 min read

Transform your AI adoption strategy from a high-stakes gamble into a portfolio of calculated moves using this plan, write Faisal Hoque and Paul Scade....

Why your personal brand matters

February 18, 2026 • by Cindy Wolpert in Strategy • 3 min read

How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...

When AI evolves quarterly, but your organization plans annually

February 18, 2026 • by Michael Yaziji in Strategy • 7 min read

Organizations should let departments choose the right balance between humans and AI, and focus on outcomes, not rigid processes, to keep pace with rapid technological change. ...

Playing for keeps: Why you need a gaming strategy

February 17, 2026 • by Stefan Michel in Strategy • 4 min read

Many of us still equate gaming with dudes playing video games like Grand Theft Auto in a basement. In fact, as Bastian Bergmann told Stefan Michel in a recent I by IMD Book...

For Luxury and China, will the next decade be ‘back to the future’?

February 13, 2026 • by Stéphane JG Girod in Strategy • 19 min read

The next decade will bring significant changes for China's luxury sector. But to see where it's heading, we need to understand where it's been....

AI bubble or real shift? How leaders can prepare for what's next

February 12, 2026 • by Karl Schmedders, José Parra Moyano in Strategy • 6 min read

Finance and digital strategy experts debate whether AI returns will materialize quickly enough to prevent a market correction. ...

Is it time you went back to beige?

February 12, 2026 • by Francesca-Giulia Mereu in Strategy • 3 min read

Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...

5 myths of entrepreneurship

February 11, 2026 • by Stefan Michel in Strategy • 3 min read

Drawing on his recent IMD podcast with Amar Bhidé, IMD Professor of Management Stefan Michel debunks longstanding misconceptions about entrepreneurship....

How to successfully exit a business

February 6, 2026 • by Lea Wang , Jung Eung Park, Benoit Leleux in Strategy • 7 min read

Why the way you leave a company can shape your legacy as much as your tenure....

Walk, don’t talk: How to survive culture wars

February 4, 2026 • by Philip Thomas in Strategy • 3 min read

Global brands expert Philip Thomas suggests simple ways for businesses to walk the tightrope between buzz and backlash in today’s divisive cultural and political landscape. ...

Huawei’s innovation strategy as old rules stop working