Integrating sustainability and strategy: 3 narratives for success
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
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August 22, 2023 • by Jim Pulcrano in Strategy
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do - finding...
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do – finding investors and customers and learning how to build teams and manage conflict.
In episode three, Franck-Eric Flegbo, CEO of Swiss beverage tech company Drinkotec, which specializes in software and the manufacturing of vending machine equipment for cold drinks, explains how the company’s aim to reduce plastic and improve energy consumption in the sector is helping build relationships with customers.
Flegbo defines success as creating a company that can last for decades and shines a light on the people working hard behind the scenes to make it all happen.

CEO of Swiss beverage tech company Drinkotec
Franck-Eric Flegbo is the CEO of Swiss startup Drinkotec. He took part in the 2022 edition of LeadiNNg to Scale Up and he learned how to grow his company from IMD Faculty.

Adjunct Professor of Entrepreneurship and Management
Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
November 15, 2023 • by Frédéric Dalsace, Goutam Challagalla in Videos • 7 min read
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
November 14, 2023 in Videos • 9 min read • Podcast available
Henrik Andersen discusses with IMD President Jean-François Manzoni the challenges of navigating supply chain disruptions and soaring raw material costs over the past three years, and why he changed the wind farm...
October 19, 2023 • by Faisal Hoque in Videos • 8 min read
In this month’s I by IMD Book Club, best-selling author Faisal Hoque explains how the concepts in his new book, Reinvent: Navigating Business Transformation in a Hyperdigital Era, can help us all...
October 17, 2023 in Videos • 9 min read • Podcast available
Regenerative agriculture techniques are vital to improve the resilience of crops and help farmers achieve humanity’s dual objective of growing more food using less land, the CEO of Syngenta says....
October 12, 2023 • by Niccolò Pisani in Videos • 9 min read • Podcast available
For too long, citizens of countries blessed with stable institutions have taken democracy and freedom for granted, the Head of the Center for Civil Liberties tells Professor Niccolò Pisani....
September 29, 2023 in Videos • 6 min read
Author and business founder Cindy Candrian’s new book AI & You: A Guide to Understanding How Artificial Intelligence Is Shaping Our Lives is a deep dive into the history and impact of...
September 27, 2023 • by Misiek Piskorski in Videos • 6 min read
Since taking over as Chairman of Mehta Group, Jay Mehta has successfully turned the family-owned business around, steering it from the brink of insolvency to becoming a profitable multi-activity enterprise....
September 19, 2023 in Videos • 8 min read • Podcast available
Dilhan Pillay, CEO of Singapore’s global investment giant Temasek, discusses with Jean-François Manzoni the importance of a carbon tax and how his company is working to ensure ‘every generation prospers’ without sacrificing...
September 8, 2023 • by Susan Goldsworthy in Videos • 6 min read
Insights into the urgent need for a mind shift in leadership, as well as dispelling myths, addressing psychological barriers and fostering a growth-mindset for a brighter future....
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