How the company that ‘sells screws’ nailed the customer experience
Daniel Bossard, CEO of Bossard Group, tells Stefan Michel how the 195-year-old family business grew into a strategic partner for giants like Tesla....
August 22, 2023 • by Jim Pulcrano in Strategy
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do - finding...
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do – finding investors and customers and learning how to build teams and manage conflict.
In episode three, Franck-Eric Flegbo, CEO of Swiss beverage tech company Drinkotec, which specializes in software and the manufacturing of vending machine equipment for cold drinks, explains how the company’s aim to reduce plastic and improve energy consumption in the sector is helping build relationships with customers.
Flegbo defines success as creating a company that can last for decades and shines a light on the people working hard behind the scenes to make it all happen.
CEO of Swiss beverage tech company Drinkotec
Franck-Eric Flegbo is the CEO of Swiss startup Drinkotec. He took part in the 2022 edition of LeadiNNg to Scale Up and he learned how to grow his company from IMD Faculty.
Adjunct Professor of Entrepreneurship and Management
Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
October 6, 2026 • by Stefan Michel in Videos • 7 min read
Daniel Bossard, CEO of Bossard Group, tells Stefan Michel how the 195-year-old family business grew into a strategic partner for giants like Tesla....
September 28, 2026 • by Julia Binder in Videos • 6 min read
Former IKEA sustainability chief Pia Heidenmark Cook explains how understanding colleagues’ motivations, equipping people to act and overcoming the barriers to scale can turn sustainability ambitions into business practice....
September 18, 2026 • by Jim Pulcrano in Videos • 2 min read
Explore Windworks' breakthrough smart vertical-axis wind turbines and the funding-milestone strategy to turn novel tech into a viable energy business....
September 8, 2026 • by Kartik Ashta in Videos • 7 min read
Explorer Bertrand Piccard explains why leaders should motivate rather than convince, and know when to let go of what they think they know....
August 31, 2026 • by Katharina Lange in Videos • 6 min read
Author Rebecca Robins and IMD's Katharina Lange explore why leaders should stop managing generational divides and start making the most of them. ...
August 14, 2026 • by Peter Vogel, Anouk Lavoie Orlick in Videos • 7 min read
Antoine Mayaud, a shareholder and member of the Association Familiale Mulliez (AFM) behind Decathlon and Auchan, explains how the family embedded entrepreneurship into its culture and processes, creating a system that repeatedly...
August 14, 2026 • by Mark J. Greeven in Videos • 7 min read
How COFCO International rebuilt trust under Chi Jingtao (Johnny) with alignment, values, and visible leadership....
July 28, 2026 • by Alfredo De Massis in Videos • 7 min read
The Frescobaldi formula: humility, reinvention, and stewardship across 30 generations - how to sustain a family business in changing times....
July 7, 2026 • by Jean-François Manzoni in Videos • 8 min read
Ipsen CEO David Loew tells Jean-François Manzoni how relentless focus, the Pareto principle, and having fun helped energize a mid-sized specialty pharma player to take on bigger rivals....
June 16, 2026 • by Sophie Bacq in Videos • 5 min read
Discover how bonding and bridging capital fuel change. Insights from Raising Social Capital show why trust is your company's hidden engine...
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