Author

Anouk Lavoie Orlick

Anouk Lavoie is a Research Associate at IMD. Her work focuses mainly on leadership, entrepreneurship, and family business.

Latest publications

Tesla Elon Musk

Tesla’s crossroads: Can Elon Musk’s stock-market darling retain an edge over rivals? 

19 April 2024 • by Michael R. Wade in Leadership • 7 min read

The EV pioneer’s once-unrivaled dominance is being tested by declining sales, fierce competition, and questions about its commitment to sustainability and innovation. IMD’s Michael Wade examines Tesla’s strategic direction and leadership. ...

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