
Katarina Bonde: Are you scaling, or just burning cash?
Tech executive Katarina Bonde on scaling responsibly, navigating investor tensions, and staying pragmatic in the current AI bubble....
June 8, 2023 • by Michael R. Wade, Amit M. Joshi in Podcasts • Podcast available
Mike & Amit discuss whether killer apps really help us to make enough climate-friendly decisions, or if "sustainable tech" a contradiction in terms...
Apple Google SpotifyWe’re used to tech companies making big promises. A future filled with driverless cars, virtual realities to live in, and ever-more impressive gadgets. But what will these achievements amount to in a world ravaged by climate disasters?
In the last decade, the global conversation has been dominated by two mega-trends: digitization and sustainability. Mike Wade says that there have been surprisingly few intersections between these worlds because of the ephemeral nature of tech, and the physical nature of sustainability issues. But that’s changing.
Increasingly, digital giants are being questioned about their energy consumption. But while the data centers of Cupertino and Menlo Park consume colossal amounts of power, Amit Joshi argues that’s just one side of the story. Tech is helping people all over the world cut their consumption by giving them access to knowledge and resources at the touch of a button.
But can killer apps really help us to make enough climate-friendly decisions? And will cutting-edge hardware enable us to meet our carbon targets? Or is “sustainable tech” a contradiction in terms?

Professor of Strategy and Digital
Michael R Wade is Professor of Strategy and Digital at IMD and Director of the Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

Professor of AI, Analytics and Marketing Strategy at IMD
Amit Joshi is Professor of AI, Analytics, and Marketing Strategy at IMD and Program Director of the AI Strategy and Implementation program, Generative AI for Business Sprint, and the Business Analytics for Leaders course. Â He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

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