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Management Cast

Business

The future of mega dive, with professor Cyril Bouquet

5 January 2023 in Management Cast

IMD Professor Cyril Bouquet discusses how the mega-dive approach will change, and the importance of investing in the future...

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Whether in the boardroom or the classroom, business strategies will continue to emerge and evolve. As long as there are commercial opportunities to chase, there will be an incentive to improve.

Some ideas, though, aren’t limited to commercial applications; and IMD Professor Cyril Bouquet says his mega dive approach is one of them. In the words of the award-winning researcher, improvements in technology will only lead to greater returns on training:

“Creating the future requires diversity of thought, and the capacity to combine views to create something new and interesting to tackle complex problems in their lives,” says Bouquet, “you can not only use technology, and AI, to recognize problems, but also to find solutions.”

Over three interviews, IMD Professor Cyril Bouquet has explained how his mega-dive approach generates conversations between disparate teams. In Episode 20 of ManagementCast, he discusses how the mega-dive approach itself will change with time, and the importance of investing in the future of your organisation.

As a researcher, consultant, and teacher at the IMD campus in Lausanne Cyril Bouquet supports organizations on significant transition journeys as they seek to create change and deliver progress for society. Most recently, he has deployed his mega dive method in his work with 700 top executives at the shipping firm Maersk, helping the company to adapt quickly to changing environments and shifting customer demands.

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