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Leadership
Believe: What Ted Lasso gets right about leadership
As Ted Lasso returns to Apple TV, we examine what leadership research says about the show’s optimism, teamwork, motivation, and genuine human concern – and why they beat command-and-control leadership.
Rapid read:
- Optimism works best when grounded in reality. Effective leaders acknowledge challenges while giving people confidence that a way forward exists.
- Curiosity and genuine human connection build stronger teams. Leaders who understand what motivates people create trust, psychological safety, and engagement.
- Kindness is not weakness. The best leaders combine humility, honesty, and high expectations to help people grow and perform at their best.
A few years ago, a fictional American football coach walked into a Premier League changing room he knew nothing about, armed with a homemade sign that read “Believe,” a broad grin, and an unshakeable interest in the people around him. The show, Ted Lasso, was meant to be funny – an underdog comedy about a man hopelessly out of his depth. The Apple TV series became something more: an unexpectedly insightful exploration of leadership.
Underneath the biscuits, optimism, and dad jokes is a genuinely useful model of leadership built on relationships rather than control. Here is what it gets right.
Optimism is a discipline, not a trait
It is tempting to write Lasso off as naively cheerful, a man who simply refuses to accept how bad things are. His optimism is deliberate. He sees the setbacks and chooses his response to them, repeatedly. This distinction matters and leadership research makes the same distinction. A 2024 Academy of Management paper found that leaders who combine realism with optimism help teams learn, adapt, and stay committed under pressure.
Realistic optimism does not deny the scoreline. It refuses to let the scoreline dictate what happens next. For leaders navigating volatility, this matters because emotions are contagious. A leader who can acknowledge difficult truths while still showing a way forward gives people possibility and hope.
The goal is not relentless positivity; it is credible hope. The capacity to say ‘this is difficult and I believe that we can find a way through it’ consistently enough that people trust you.
Human connection isn’t the soft stuff
Lasso pays attention to people. He learns their nicknames, their stories, their fears, their relationships. This may look like small talk. It isn’t. It gathers the most important information for a leader: what matters to people, what makes them tick.
Leadership is relational. We lead people most effectively when we understand them, rather than assuming that everyone is motivated, challenged, or supported in the same way. Genuine curiosity may be one of the most underused leadership tools available. It costs nothing yet is surprisingly scarce because it requires leaders to slow down and ask questions for which they do not know the answer and to be genuinely interested in what comes back.
A 2022 paper published in Organizational Behavior and Human Decision Processes found that curious leaders make people feel safer to speak up. What’s more, curiosity is a muscle. Like any skill, it only gets stronger if leaders practice it deliberately. The quality of your leadership is shaped by the quality of your curiosity.
Leaders often mistake seriousness for competence.
Humor is a leadership skill, not a distraction
Lasso’s jokes rarely land as pure comic relief. They defuse tension, help people save face, and signal: we’re going to get through this together. Humor, used well, is a form of emotional regulation for the leader and their teams. It says: this is hard, and we are still, somehow, going to be okay.
Leaders often mistake seriousness for competence. But a well-placed moment of lightness, delivered by someone who has clearly done the serious thinking, tends to build more trust than constant solemnity does.
The skill is knowing when humor helps and when it doesn’t. Humor is very contextual; what strengthens connection in one situation can trivialize an issue or exclude someone in another. A 2024 study suggests that effective humor starts with social awareness: reading the room, plus skillful delivery and anticipating how people are likely to react. The leadership skill is not about being funny. It is about knowing when lightness will help the group move forward.
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Honesty and letting go of the need to be liked
For all his warmth, Lasso is willing to make hard calls. He benches a star player, confronts behavior that threatens the team, has difficult conversations, and accepts when it is time to step back. The series reminds us that kindness and decisiveness are not opposites.
Too often, leaders confuse being kind with being nice as an excuse to avoid the harder – and ultimately kinder – act of honesty. Too often nice leaders seek harmony to avoid discomfort. Kind leaders care enough to be honest, even when honesty may be uncomfortable. This distinction matters. Kim Scott’s radical candor framework explains how leaders who care personally and challenge directly manage this tension. Challenge without care can become aggression. Care without challenge can slip into avoidance. The point is not to avoid difficult conversations, but to have them in ways that help people grow. Lasso’s leadership works because he can challenge people because they come to trust that the challenge comes from a place of genuine care with their interests at heart.
Humility makes the rest possible
None of this works without humility, and this is where the TV show is at its most honest. Lasso arrives spectacularly unqualified for his job, by his own admission. Rather than pretending otherwise, he asks for help. He relies on the experience of his assistant coaches. He changes his mind. He gets things wrong in public and survives the experience.
His famous plea to “be curious, not judgmental” captures something fundamental about leadership: the danger of assuming you already know what’s going on.
Humility is sometimes confused with weakness or lack of confidence. As Lasso shows, it is neither. Leadership humility means having enough confidence to recognize the limits of your own knowledge and enough curiosity to seek what others know. This builds teams that surface problems sooner, because people are willing to speak up when the leader doesn’t pretend to know everything.
Research published in the Journal of Leadership Studies echoes this, linking leader humility with psychological safety so that employees are more willing to speak up and contribute ideas and concerns. The leader does not need to be the smartest person in the room. The leader needs to make the room smarter.
Let us be clear: believing in people is not the same as lowering standards.
Believing in people faster than they believe in themselves
Several characters in the TV show – Rebecca, Nate, Roy – are seen differently by Lasso than they see themselves. Lasso sees possibilities in people that they do not yet see in themselves and gives them the time and opportunities to grow into their potential. This is one of leadership’s most powerful and demanding tasks: seeing capability before it is proven and believing in it consistently enough that it becomes self-fulfilling.
Leadership research calls this the Pygmalion effect, which describes how leaders’ expectations influence the performance of the people they lead. When leaders genuinely expect people to grow and communicate that belief through attention, opportunities, and support, those expectations can become self-fulfilling.
Let us be clear: believing in people is not the same as lowering standards. The most developmental leaders combine belief in someone’s potential with expectations that stretch them toward it. As Carol Dweck’s work on growth mindset reminds us, what people believe shapes what people achieve. The best leaders become ‘bridges of belief.’ They see possibility before others see it themselves, hold that belief through doubt and difficulty, and help people cross the bridge to grow into what they are capable of becoming.
Believe – but don’t be fooled by the sign
Perhaps the most memorable image from Ted Lasso is still that handmade “Believe” sign hanging above the door of the changing room. But the leadership lesson is more demanding than that. Lasso reminds us that leadership is fundamentally relational. Optimism creates possibility. Curiosity builds connection. Humor releases tension. Humility makes room for others. Belief helps people grow. And honesty ensures that care does not become avoidance.
None of these qualities requires a title, a playbook or all the answers. They require something harder: paying attention to how we show up and the effect we have on others.
That may be the real lesson of Ted Lasso. Great leaders do not simply get people to follow them. They create the conditions in which people believe, contribute, and become capable of more – together.
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