Mark Greeven is Professor of Management Innovation and Dean of Asia at IMD, where he co-directs the Building Digital Ecosystems program and the Strategy for Future Readiness program, and the Future-Ready Enterprise program, which is jointly offered with MIT. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across Asia and is a founding member of the Business Ecosystem Alliance. He is ranked on the Thinkers50 list of global management thinkers (2025, 2023).
Shein’s super-charged rise has lessons for fashion retailers around the world, say Mark Greeven, Patrick Reinmoeller, Mark Greeven, and Yunfei Feng....