
Three ways in which CFOs can drive digital transformation
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

by Susanne May Published August 14, 2025 in Leadership (Brain Circuits) • 4 min read
If you are, you’re either hiring poorly or underutilizing your team. The real work of leadership begins when you stop trying to prove yourself and start listening for insight.
Ask yourself:
What this does:
You shift from solution provider to strength amplifier. People think with you, not for you, which means they contribute more.
Most performance issues aren’t rooted in attitude. They stem from unclear priorities, vague ownership, and unspoken assumptions.
Ask yourself:
What this does:
It reveals gaps early, sharpens alignment, and eliminates second-guessing. You create direction, not confusion.
Trust doesn’t follow hierarchy; it follows earned autonomy.
Waiting until you’re sure often means acting too late. The best new leaders set direction, test quickly, and adapt in public.
Say:
What this does:
It normalizes experimentation. You build pace, reduce fear, and show that progress matters more than polish.
When leaders hold on too tightly, they become bottlenecks. Trust doesn’t follow hierarchy; it follows earned autonomy.
Ask your team:
What this does:
It signals ownership. You accelerate your decisions and develop people instead of disempowering them.

Teams take emotional cues from their leaders. If your energy signals stress, urgency, or defensiveness, that’s what people will mirror – no matter what you say.
Ask yourself:
What this does:
You show up with intention. You calm doubt and anxiety and lead by signal, not noise.


The first steps in leadership matter more than most people realize. How you lead in your first months sets the tone for everything that follows. Start by listening well, asking sharper questions, and acting before it’s perfect and you’ll build trust that lasts. Leadership today isn’t about knowing more; it’s about creating clarity when others can’t. Get that right early, and the rest gets easier.

Founder and CEO of May & Company
Susanne May is the founder and CEO of May & Company. She is a global expert in organizational culture and leadership with 30 years of experience. May pioneered a hybrid model combining strategic consulting with CultureUp, a SaaS platform for activating culture at scale. She has advised organizations including the World Bank, World Economic Forum, The Walt Disney Company, and UNICEF, helping leaders and teams align culture and strategy to drive sustainable performance.

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