Driving diversity into product innovation
Some companies are recognizing the benefits of creating new products and services for traditionally under-served audiences. But many more would benefit from doing the same....
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Is your AI strategy built for a world that no longer exists?
To truly transform, organizations must overcome strategic and conceptual pitfalls. Here is why so many leaders continue to get it wrong. ...
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Why CMOs are moving on when they should be stepping up
August 31, 2022 • by Allyson Stewart-Allen in Marketing • 7 min read
As marketing leaders stay in their roles for shorter and shorter periods, turnover of CMOs is becoming an issue – but a shift in mindset could reverse that trend...
Five ways to figure out how to make the most of your data
June 22, 2022 • by Amit M. Joshi in Marketing • 8 min read
Organizations are sitting on a gold mine of data, but very few are reaping the rewards. Putting the right infrastructure in place and demystifying data analytics among employees will help companies unleash...
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Five steps to increase the integrity of corporate net zero pledges
Corporate net zero strategies lack teeth, say IMD experts. To translate pledges into action, firms must commit to realistic intermediary targets, rethink their value chains and shift to a long-term mindset....
How AI is shaping the future of marketing communications
December 22, 2021 • by Mark Seall in Marketing • 7 min read
Technology giant Siemens uses ‘natural language understanding’ to scour websites and social media posts for signals to predict emergent trends, and enhance brand value....
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Seven trends that will affect the future of marketingÂ
From the opportunities presented by digital marketing to the hazards of failing to grasp that brand transparency is now a crucial marketing asset, here are seven trends that are increasingly impacting your...
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