Ivy Buche is Associate Director of Business Transformation Initiative at IMD. She works with faculty on organization transformation projects for large companies.
1 May 2023 • by Winter Nie, Ivy Buche, Mahwesh Khan in Audio articles • 13 min read
Many established companies believe that past triumphs and their strength in the marketplace entitle them to future success. But it’s not that simple. ...
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1 April 2022 • by Thomas W. Malnight, Ivy Buche in Magazine • 10 min read
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals....
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