How incumbents can win in the disruption battleÂ
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals....
Author
Thomas W. Malnight
Thomas W Malnight is Professor of Strategy and General Management and Faculty Director of the Business Transformation Initiative (BTI) at IMD. His fields of interest are strategy, leading and accelerating transformational organizational change and the role of purpose in redefining businesses and their impact on society.
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Do you share the mindset of organizations that know how to survive?
We studied companies that have enjoyed longevity of more than 50 years to understand what they do differently. Those that experience healthy long lives demonstrate what we call strategic incumbency. ...