Thomas W Malnight is Professor of Strategy and General Management and Faculty Director of the Business Transformation Initiative (BTI) at IMD. His fields of interest are strategy, leading and accelerating transformational organizational change and the role of purpose in redefining businesses and their impact on society.
Businesses large and small pour tons of time and resources into crafting smart strategies each year. Your strategy, after all, is the ultimate roadmap for success. But many companies still fail to...
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