Are you suffering from digital myopia?
Have you or your company fallen into one of these traps that can stop traditional businesses from evolving with the times? Test yourself....

March 16, 2026 • by Michael R. Wade, Konstantinos Trantopoulos in Digital transformation • 10 min read
IMD’s AI Safety Clock shows tension between rapidly expanding artificial intelligence capabilities and lack of meaningful oversight, raising risk. ...
Continue readingNovember 21, 2022 in Digital transformation • 3 min read
Have you or your company fallen into one of these traps that can stop traditional businesses from evolving with the times? Test yourself....
November 9, 2022 • by Ralf W. Seifert, Richard Markoff in Digital transformation • 4 min read
PM was one of the most promising applications in the Industry 4.0 revolution, but for years it struggled to find traction. Thanks to unexpected new markets, all that looks about to change....
October 5, 2022 • by Tomoko Yokoi in Digital transformation • 6 min read
Corporate digital responsibility does not have to be a compliance-led activity; it can also drive value creation, argues Tomoko Yokoi of IMD Business School...
September 29, 2022 • by Jens Löhmar in Digital transformation • 5 min read
How digital leaders can overcome the barriers to achieving their ambitions...
August 19, 2022 in Digital transformation • 5 min read
When it comes to forging a long and varied career, make sure you stay curious and ready to shrug off expectations that do not reflect your personal interests and values, says MBA...
July 13, 2022 • by Ralf W. Seifert, Richard Markoff in Digital transformation • 5 min read
French beauty company L’Oréal first embarked on its digital transformation journey more than a decade ago. Today, it provides an excellent case study of effective, successful digital transformation....
May 24, 2022 • by George Shinkle in Digital transformation • 9 min read
Leaders in the architecture, engineering, and construction (AEC) industry need to adopt four different ways of thinking to build digital transformation readiness...
April 14, 2022 • by Hannes Gurzki in Digital transformation • 6 min read
Extending products and experiences into the digital world and using consumer insights to personalize the interactions will help luxury brands maintain exclusivity and stimulate consumers' fantasies in the digital age....
March 4, 2022 • by Didier Bonnet, Patrick Reinmoeller in Digital transformation • 7 min read
The human-centered approach to problem-solving holds the key to unlocking both high-value opportunities for customers, and driving strategic change within organizations....
February 15, 2022 • by Didier Bonnet, Michael R. Wade in Digital transformation • 8 min read
In an I by IMD interview, Barbara Martin Coppola, Chief Digital Officer of IKEA Retail (Ingka Group) explains how she is helping to take the company, famous for its out-of-town stores and...
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