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Luxury

Navigating luxury in an era of economic uncertainty: Strategies for success

14 February 2024 • by Stéphane J. G. Girod, Jana M. Arden, Barbara Rybka in Luxury • 8 min read

With the global economy facing its slowest growth in three decades, luxury brands are facing challenges from shifting consumer behaviors to geopolitical tensions. Navigating them requires innovative approaches to digitalization at scale....

Author

Hannes Gurzki

Hannes Gurzki is a program director at ESMT Berlin and an expert in luxury brand management, marketing, and strategy. His book, “The creation of the extraordinary: Perspectives on luxury,” provides a synthesis of different research-based principles to create desirable brands. His current research focuses on innovation in luxury in the digital age.

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