Share
Facebook Facebook icon Twitter Twitter icon LinkedIn LinkedIn icon Email

Magazine

Farmers and food industry must work together to avoid disaster

September 22, 2021 β€’ by Knut Haanaes in Magazine

The world’s topsoil is badly eroded and there may be only 60 harvests left. But solutions are at hand, says Geraldine Matchett of nutrition company Royal DSM....

Intensive farming methods, pesticides and fertilizers have provided more food as the world’s population has tripled over the past 70 years, leading also to a large reduction in the numbers living in poverty. But this has come at a heavy price, insists Geraldine Matchett, co-CEO of the Dutch nutrition company Royal DSM,Β Β 

“In doing that, we’ve destroyed about a third of theΒ topsoilsΒ in the world, because very intensive agriculture destroys the micro-organisms that keep the soil alive,” she says. β€œAnd as you do that, your yields go down and then you say: ‘I can fix that with more fertilizers’, but you’re simply destroying the soil even more.Β SoΒ it becomes a barren base.Β 

“We’re looking today at how we can feed around 7.9 billion people, and maybe 10 billion in the future, in a world where these topsoils are being destroyed every single year. There’s an estimate that we have only 60 harvests to go, so 60 years before all topsoils are very depleted. Intensive farming, while feeding a lot more people, has actually destroyed the planet.”Β 

A switch to a sustainable food supply system is urgently needed, butΒ the good news is that the solutions are already known. “It’s about regenerative agriculture. It’s about not tilling the soil. It’s about rotating crops. It’s about applying ways of producing food that we can do but we’re not doing because of the current set-up of our food and agricultural systems. It requires a system change, as opposed to innovation or individual company contributions,” saysΒ Matchett.

The system change must involve the entire food industry, but it has to start with major changes in farming. “It requires the whole chain to start from a regenerative agriculture point of view and say that farmers should change their practices.”

It's very important that the farming communities are in the spotlight as heroes, as the source of the change, and not as villains

5 ways to a sustainable food supply

Tillage - IMD Business School

Intensive tillage greatly increases soil erosion and reduces soil density. Minimum tillage or no-till practices enhance soil aggregation and water retention.

Crop diversification and rotation - IMD Business SchoolIncreasing the number of crops grown on a farm and rotating them between fields increases biodiversity and reduces the risk of pests and diseases.Β Β 

Synthetic fertilizers - IMD Business SchoolSynthetic fertilizers destroy micro-organisms that are vital for soil health, leading to less resilient plants. Using straw-rich manure instead promotes good soil structure and benefits many species.

cover crop - IMD Business SchoolThe planting of non-commodity crops after a harvestΒ protectsΒ the soil until the next growing season. Such cover crops enable the soil to retain nutrients and keep harmful weeds under control.

Plant based food - IMD Business SchoolIn 2019,Β the EAT-Lancet Commission said a shift to a more plant-based diet was necessary to feed the world’s growing population and reduce the food production industry’s carbon footprint.Β 

However, farmers can’t make this change by themselves. They need the support of all the other links in the chain. “The start is hundreds of millions of farming families whose livelihoods are already pretty difficult today. They don’t have the financial resources or the skills to make this transformation unless they are supported by all the stakeholders around them, so the whole food chain needs to align. But it’s also very important that the farming communities are in the spotlight as heroes, as the source of the change, and not as villains.”Β 

MatchettΒ believesΒ the private sector hasΒ a key role to play, alongside governments, industry organizations and unions. Companies can no longer just think about their own operations but need to have a broader purpose, which means having an impact by helping to solve wider problems. “Your success partly depends on your ability to help the whole chain address its biggest challenges,” she says.Β β€œAnd the biggest challenge is often either the social or environmental impacts that we’re having.”

At DSM,Β this has involved focusing on the environmental footprint of dairy products. “There’s a great reason to have dairy products in terms of diets and nutrition, but how do you address the footprint? OneΒ of the many innovations that we’ve been working on is how to reduce the environmental footprint of dairy and meats.”Β 

As the world leader in micronutrients for animal feed, DSM has been looking at ways of reducing the methane generated by cows, which is a significant contributor to climate change. “At first, people found this very strange, but itΒ is connected withΒ climate change – methane is 20 times more potent thanΒ CO2 – and it also has to do with agriculture. So, over time you realize that it’s a very serious value proposition because it isΒ actually exactlyΒ the challenge facing the dairy industry today,” sheΒ says.Β 

However, such efforts need to be backed by better tools for measuring environmental and social impacts, particularly in the food industry.

DSM’s amazing 120-year transition

Dutch State Mines (DeΒ Nederlandse Staatsmijnen)Β is established by the Dutch government to mine coal reserves in the southern province of Limburg.

Starts chemical activities with the opening of the Emma cokeΒ works.

Post war Diversification into bulk chemicals and petrochemicals.

Closure of last coal mine. DSM is now a chemicals company.

Stock market listing with the flotation of 70%Β ofΒ the company’s shares.

Privatization completed with flotation of remaining 30% stake.

Move into biotech with acquisition of Gist-brocades.

Sale of petrochemical activities to Sabic.

Acquisition of Roche vitamins and fine chemicalsΒ division.

Shift of focus to health and nutrition through series of acquisitions (Martek, Fortitech, Tortuga, Erber Group).

Geraldine Matchett
β€œWe need to do a better job at measuring things. For instance, the true cost of food does not exist. A lot of externalities are absolutely not reflected in the cost of food.”
- Geraldine Matchett, co-CEO of the Dutch nutrition company Royal DSM

DSM itself has undergone a major transformation during its 119-year lifetime. It started out as Dutch State Mines, a coal mining company, then it moved into petrochemical refining, commodity chemicals, biotech and fine chemistry, and today it is one of the world’s biggest food ingredients companies, with 85% of its sales in nutrition and health. Much of the transformation has been achieved through acquisitions and disposals, but this has been accompanied by an increasing focus on sustainability, which is built into its bonus and incentive systems, with 50% of rewards linked to the company’s financial performance and 50% to social and environmental goals. “We are a triple bottom line People-Planet-Profit company, so we said, let’sΒ β€˜walkΒ the talk’ and signal to everybody that both are important,”Β says Matchett.Β 

She saysΒ sustainability strategiesΒ of companiesΒ need to be underpinned by three components:Β Reduce, Enable and Advocate. Reduce relates to the management of your company’s impact on the world, while Advocate involves arguing the case for wider actions to tackle climate change.Β The previous generation of business leaders made a good startΒ in both areas.Β Enable involves using your own activities to seek broader changes, such as DSM’s push for more sustainable agricultural practices, andΒ Matchett thinks thisΒ is a job for the next generation.Β Β 

“Enable is today’s challenge. It means that leaders who are in position today, or emerging leaders,Β need toΒ start thinking about how their activities actually enable them to alter the system.” This represents a paradigm shift from the time whenΒ theΒ only focusΒ of companiesΒ was on prices and commercial pressures. “Now it’s about what are we trying to achieveΒ andΒ how we do it together, which is a fundamentally different way of looking at how to make a company successful.”Β 

Doing well and doing good, in our view, are intrinsically linked, but on slightly different timeframes

Leading sustainable business transformation

Build your smart roadmap for a sustainable business future

This means putting sustainability at the core of the company’s strategy, making it something that is handled at board level, rather than just by a separate sustainability department, and embedding it into individual business cases. “You will not be successful if you ignore these things, so put them in. At first you may not be rewarded for it, but over time you willΒ be.Β So doing well and doing good,Β in our view,Β are intrinsically linkedΒ but on slightly different timeframes,” she says.Β Β 

It also involves looking well beyond your own organization, working with suppliers and customers to change the whole value chain. “You have to think about working upstream and downstream in an integrated end-to-end system way,” she says.Β 

The Task Force on Climate-related Financial Disclosures has prompted many companies and investors to think about the cost of the impact of climate change on a firm’s operations if such systemic changes are not made. “In someΒ cases,Β it’s catastrophic and therefore you’d much rather help the world transition to a situation in which climate change is limited toΒ 1.5C.Β It requires some sacrifices and some investment now, but it’s nothing in comparison to the mitigation that is needed in a world that goes aboveΒ two degreesΒ and all that comes with that,” she says.Β Β 

MatchettΒ suggestsΒ the COVID-19 pandemic showedΒ thatΒ itΒ wasΒ possible to make big changes when really needed.Β “We saw how quickly things can move when everybody understands the problem and is aligned in having to react. And then you realize the power of companies, because you have the authority and the means to make things change overnight.Β 

“When the crisis hit, we moved fast. Unfortunately, when it comes to food, if we wait until the crisis really hits, it will be too late. So that’s the challenge:Β how do we not wait for theΒ crisis?”Β Β 

Develop the management and leadership skills you need

Authors

Knut Haanaes

Knut Haanaes

Lundin Chair Professor of Sustainability at IMD

Knut Haanaes is a former Dean of the Global Leadership Institute at the World Economic Forum. He was previously a Senior Partner at the Boston Consulting Group and founded their first sustainability practice.Β At IMD he teaches in many of the key programs, including the MBA, and is Co-Director of the Leading Sustainable Business Transformation program (LSBT) and the Driving Sustainability from the Boardroom (DSB) program. His research interests are related to strategy, digital transformation,Β and sustainability.

More to explore

                                                                                                                             " width="100%" height="110px">
" width="100%" height="110px">
X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience