Navigating luxury’s rollercoaster ride into 2024
Luxury brands must ensure they are agile and flexible enough to respond to the uncertainties they face....
Author
Stéphane J. G. Girod
Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD. His research, teaching and consulting interests center around agility at the strategy, organizational and leadership levels in response to disruption. At IMD, he is also Program Director of Reinventing Luxury Lab and Program Co-Director of Leading Digital Execution.
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Experiences, engagement, and brand extensions: Decoding the new age of luxury hospitality
Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
Beyond clicks and likes: Navigating the art of immersive storytelling
From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....