Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD. His research, teaching and consulting interests center around agility at the strategy, organizational and leadership levels in response to disruption. At IMD, he is also Program Director of Reinventing Luxury Lab and Program Co-Director of Leading Digital Execution. His latest book, Purposeful Luxury: The Strategic Playbook for Sustainability in Luxury Industries (Wiley, 2026), focuses on the formulation and execution of strategies for positive-impact sustainability across six luxury sectors.
Never heard of NIO? Those who haven’t are set to become few and far between, as the electric vehicle (EV) maker continues its fast and furious rise into the world’s top premium...
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