How to identify greenwashing
It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD, he is Director of the Integrating Sustainability into Strategy program.
August 18, 2022 • by Knut Haanaes, Frédéric Dalsace, James E. Henderson in Brain Circuits • 3 min read
It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...
August 2, 2022 • by Arnaud Chevallier, Frédéric Dalsace in Brain Circuits • 3 min read
Most leaders know to ask a lot of questions, but they don’t necessarily ask all the right types of questions. It’s important to understand if you are asking questions that will elicit...
December 21, 2021 • by Knut Haanaes, Frédéric Dalsace in Brain Circuits • 3 min read
Clarify your idea of a top-performing sustainability firm and compare it with the characteristics of those that are ranked at the top....
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