Enhancing customer engagement with gamificationÂ
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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Technology
IMD AI Safety Clock moves closer to midnight
IMD’s AI Safety Clock shows tension between rapidly expanding artificial intelligence capabilities and lack of meaningful oversight, raising risk. ...
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Navigating GenAI’s ethical risks to score competitive valueÂ
As new technologies continually emerge, organizations must determine what technology is potentially disruptive and what is merely a shiny object. Generative artificial intelligence (GenAI) is a case in point, argues Tomoko Yokoi....
Do companies still need a Chief Digital Officer?Â
While a CDO can offer substantial benefits in steering digital transformation, fostering innovation, and achieving competitive advantage, organizations should assess whether these objectives can be met through the existing executive structure....
When it comes to AI, you must build consumer trustÂ
April 2, 2024 • by Öykü Işık in Technology • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
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Putting AI at the heart of IMD’s operating systemÂ
April 1, 2024 • by Sarah E. Toms in Technology • 7 min read
How IMD navigated the trade-offs when implementing the institution’s AI strategy....
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AI = Accountability + InclusionÂ
March 21, 2024 • by Heather Cairns-Lee, Öykü Işık, Sarah E. Toms, Josefine van Zanten in Technology • 10 min read
Organizations must ensure they have a strategy for AI’s governance and ethical oversight. DE&I offers principles and practices that can inform decision-makers....
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How a unicorn transformed itself to stay at the topÂ
German data processing company Celonis might have reached unicorn status in 2018, but its founders knew they could not afford to stop innovating. What made them overhaul an already-successful business strategy?...
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