Ipsen: Leveraging an encompassing strategy to accelerate growth in pharmaÂ
IMD’s Niccolò Pisani examines how a combination of clear-eyed analysis and a strong sense of purpose allowed the French biopharma to change course....

November 13, 2025 • by Peter J. Meyers in Strategy • 3 min read
Soulless management talk disengages teams. Use authentic, thoughtful language to inspire connection, motivation, and purpose in your leadership....
Continue readingJune 11, 2024 • by Niccolò Pisani in Strategy • 6 min read
IMD’s Niccolò Pisani examines how a combination of clear-eyed analysis and a strong sense of purpose allowed the French biopharma to change course....
June 7, 2024 • by Sophie Bacq, Stephanie Wang in Strategy • 6 min read
Based on a study co-authored with Stephanie Wang, Sophie Bacq explains why we need a new understanding of the lean impact startup and how it can contribute to solving the grand challenges...
June 5, 2024 • by Mark J. Greeven, Howard H. Yu in Strategy • 10 min read
Leading Chinese companies are preparing to take advantage of the exposure and opportunities of being top sponsors and suppliers to the UEFA EURO 2024 Men’s Soccer Tournament (Euro 24) — which is...
June 4, 2024 • by Simon J. Evenett in Strategy • 7 min read
Now that the dust has settled, what should executives make of President Biden’s recent restrictions on certain goods sources from China?...
May 17, 2024 • by Michael D. Watkins in Strategy • 7 min read
Are you struggling to lead successfully in the face of relentless disruption and uncertainty? There has never been a better time to master the art of strategic thinking....
May 16, 2024 • by Simon J. Evenett in Strategy • 7 min read
From reconfiguring supply chains to engaging with policymakers, these tactics, based on expert interviews, offer a roadmap for multinationals to thrive in a world marked by geopolitical turbulence....
May 9, 2024 • by James E. Henderson in Strategy • 4 min read
Startups can harness their inherent agility to stir up stagnant, risk-averse industries, suggests IMD’s James Henderson....
May 7, 2024 • by Goutam Challagalla, Frédéric Dalsace in Strategy • 7 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?...
May 6, 2024 • by Jim Pulcrano in Strategy • 5 min read
IMD’s Jim Pulcrano explains how Roasting Plant found the business model to bring an innovative new technology to market...
April 19, 2024 • by Michael R. Wade in Strategy • 7 min read
The EV pioneer’s once-unrivaled dominance is being tested by declining sales, fierce competition, and questions about its commitment to sustainability and innovation. IMD’s Michael Wade examines Tesla’s strategic direction and leadership. ...
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