Keep an eye on marketing if you want to avoid a car crash
As campaign disasters at Apple, Bud Light, and Jaguar demonstrate, boards shy away from marketing oversight at their peril....
Share
Audio available
Sustainability
Energy
The energy trilemma: why it pays to get the balance right
Dealing with the conflicting demands of price, sustainability, and security of energy supplies is challenging, but it’s a useful way to assess your firm’s resilience and agility....
Latest
The many avatars of the responsible leader
January 21, 2025 • by Anand Narasimhan in Audio articles • 7 min read
Our perceptions of responsible leadership have changed radically over time. Anand Narasimhan gives a brief history and explains why understanding these archetypes can inform your approach....
- Audio available
The ‘responsibility paradox’ in era of sharecropper capitalism
Many new businesses have emerged in recent years with few employees, no roots in the community, and heavily reliant on Big Tech for survival. How does this square with the demands for...
- Audio available
Use head, heart, and hands to lead sustainable transformation
January 3, 2025 • by Julia Binder, Knut Haanaes in Audio articles • 8 min read
Effective leadership, a clear narrative, and a shared vision are vital ingredients for bringing lasting change....
- Audio available
In an uncertain 2025, it’s time to reframe and break through
January 2, 2025 • by Stefan Michel in Audio articles • 7 min read
More than ever, leaders risk getting lost in information overload and complexity. It’s time to look at the world through fresh eyes....
- Audio available
Four effective ways for a board to steer its way through a crisis
November 7, 2024 in Audio articles • 6 min read
In times of difficulty, knowing when to get involved and learning to master your emotions are essentials skills to prevent making a bad situation worse....
- Audio available
Learn Brain Circuits
Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
Explore Leadership
What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
Join Membership
Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.