The 4 strategic personas of GenAI – which one are you? 

1. Bold innovators

You move first, think big, and aim to reshape your industry.
Think: Heidelberg Materials simulating and optimizing low-carbon cement production with GenAI.
You accept higher risk for potential breakthroughs. Innovation labs, rapid pilots, and mixed proprietary-external tech are your launchpads.
Execution focus: Fast data integration, flexible cloud architecture, lightweight governance, cross-functional labs, and hands-on skill-building.
Watch out: Moving fast without ethical guardrails or scalable infrastructure can backfire.

2. Disciplined integrators

You value trust, compliance, and control.
Think: Roche using GenAI in clinical trial monitoring under strict governance.
Your focus is steady adoption: structured data, hybrid architecture, and rigorous oversight.
Execution focus: Strong data governance, secure infrastructure, role-specific training, and alignment with regulatory requirements.
Watch out: Going too slow may erode momentum or make GenAI feel disconnected from day-to-day work.

3. Fast followers

You want quick wins with minimal disruption.
Think: CarMax summarizing customer reviews on their website with GenAI APIs.
You buy more than build, act fast, and focus on use cases with fast ROI.
Execution focus: Off-the-shelf tools, agile integration, basic governance templates, and prompt-level upskilling.
Watch out: Surface-level success can stall without deeper internal capability building.

4. Strategic builders

You’re playing the long game and building your own IP.
Think: Allianz developing a GenAI stack for claims assessment and fraud detection.
You invest in data lakes, proprietary models, and enterprise-wide enablement.
Execution focus: Enterprise data integration, secure modular architecture, deep governance systems, and broad organizational transformation.
Watch out: High investment needs clarity on ROI, change management, and technical maturity.