
AI and the CSO:Â 7Â ways to drive competitive advantage
The role of the chief sustainability officer (CSO) has moved from the margins to the center of corporate strategy. Here are seven ways to harness AI to embed sustainability and drive growth....

by Jennifer Jordan Published March 17, 2026 in Brain Circuits ⢠3 min read
Most board members find their first role through social networks. This requires a curated brand as a reputable and ideal board member, and a unique board proposition: what are your values and core reasons for wanting to serve on a board? And what can you bring to the board in terms of expertise and experience? If you have no prior board experience, create talking points tailored to the company and draw on your relevant and transferable expertise, weaving in your functional background and your values.
This can be in the form of local board programs to better understand the specific situation or broader programs to learn best practices and governance mechanisms. These programs bring together aspiring board members and seasoned directors who are often willing to share best practices and case studies.
You do not need to serve on boards exclusively. While joining a board requires a shift in mindset from executive to supervisory, your role can be hugely beneficial to existing executive positions. Gaining a board-down perspective can help you better understand how a board works with its C-suite and what is required of you and why. It also offers a new lens to take back into the business alongside a new set of skills, shaped by a board of interesting and influential leaders.
It may be given less airtime than the financial due diligence required in choosing a board, but cultural fit is also critical for finding the right board for you. Take practical steps to identify the culture of the board and analyze whether itâs the best fit for you, both culturally and practically.
To be an effective board member, you need to be less âin the weedsâ of the day-to-day business operations and ready to act as a sparring partner, offering experience, expertise, and diversity of thinking, as well as an ability to benefit the culture of a board â energizing fellow members, leaving them feeling inspired and motivated, and taking them to where they want to be next.
Paths to board careers: 4 things to consider when searching for your first board role
What I got wrong about board leadership â and how I learned to get it right
Preparing for the boardroom: A pathway for women (and men) in tech
Starting your board journey: Six steps to guide director hopefuls
Â

Professor of Leadership and Organizational Behavior
Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jenniferâs teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.

10 hours ago ⢠by Julia Binder in Brain Circuits
The role of the chief sustainability officer (CSO) has moved from the margins to the center of corporate strategy. Here are seven ways to harness AI to embed sustainability and drive growth....

July 16, 2026 ⢠by Michael R. Wade in Brain Circuits
Unlock senior leadersâ competitive edge: how AI elevates decision-making, coaching, and talent management - while mitigating cognitive offloading and bias....

July 14, 2026 ⢠by Andrea Wojnicki in Brain Circuits
Could your confidence use a boost? Identifying your âsuperpowersâ will help you develop a personal brand and flourish as a leader. Hereâs how to do it....

July 8, 2026 ⢠by Robert Vilkelis in Brain Circuits
Toxicity often starts when talk diverges from action. Learn diagnostic questions to reconcile lived experience with strategy and improve outcomes...
Explore first person business intelligence from top minds curated for a global executive audience