Are you embracing your inner founder?
HubSpot CPO Helen Russell argues that leaders need to adopt an entrepreneurial mindset and master three key skills to thrive in an AI-driven world....
by Francesca-Giulia Mereu Published April 30, 2025 in Brain Circuits • 3 min read
Use a calm and friendly tone of voice. This won’t lead to direct laughter – which you are not necessarily looking for – but rather will lighten the atmosphere and help you connect better with your audience. This is the default voice of FBI hostage negotiators.
We all have multiple opportunities every day to add levity to our emails; regardless how serious the subject matter. This can be done by signing off with an emoji or a phrase to end on a note of “relatability”.
Get comfortable in developing a light touch by beginning with colleagues you know well in no-pressure situations. Levity is rare in leadership, so you are likely to draw attention, and only use it to de-escalate tension when you feel more confident.
You don’t want to come across like David Brent or Michael Scott in The Office. The aim is to put everyone in the room at ease, so don’t try to land jokes that will get you a big laugh.
Embed a touch of (low-stakes) levity in your next presentation; for example by including a humorous image or short video. Animals and nature are usually safe subjects that do well across cultures.
Attempting to prompt laughter through witty remarks is a tricky exercise in diverse environments and can undermine your credibility as a leader. It might also be interpreted as making fun of a serious situation or individual, so go gently and approach it in small steps to avoid the pitfalls.
Consciously injecting levity into your approach to leadership will increase the impact of your communication, help teams maintain a positive outlook, and build resilience during challenging times.
Executive coach
Francesca–Giulia Mereu is an executive coach with over 25 years’ experience, specializing in personal energy management and leadership transition. She is the author of Recharge Your Batteries, a certified yoga teacher, and creator of the popular “Energy Check” online tool. She coaches senior leaders at IMD and through CCHN, the Center of Competence on Humanitarian Negotiation. She shares more energy-focused posts via her LinkedIn private group.
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