
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Jennifer Jordan Published December 13, 2024 in Brain Circuits • 2 min read
A negative connotation is often associated with the word “power” because of the way the media tends to highlight those who abuse it. But if you consider people who have done great things and made a difference in this world – Nelson Mandela, for example – they’ve had incredible power, and not just control over material resources. There are essentially two types of power:
This is all about how powerful you feel in your own life and if you can act without seeking permission from others. You need personal power to feel good in life generally.
This signifies how much power you have over people, or over things that other people want.
In an organizational context, socialized power has the most relevance. This type of power is often obtained by controlling things that other people value in the system – not just tangible things, but also people’s attention, reputation, network, allies, etc. It can also be gained through expertise, experience, and education.
This is where ‘soft power’ – exerting influence without authority, or lateral leadership – comes in. This consists of a set of skills that includes networking, consultation, coalition-building, negotiating, and persuading. Deployed properly, this skillset will help you cultivate a reputation as a leader, even though you may not have formal authority in many scenarios.
There are different forms of power. As the organizational context continues to evolve, the business will need people who are able to exercise lateral leadership with skill and confidence. Because companies tend not to invest in developing this ability in their ranks, you are well advised to take the initiative and build your soft power skills – and your reputation!

Social psychologist and Professor of Leadership and Organizational Behavior at IMD
Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.

22 hours ago • by Prashant Saxena in Brain Circuits
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

April 15, 2026 • by I by IMD in Brain Circuits
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

April 14, 2026 • by Cyril Bouquet in Brain Circuits
Cyril Bouquet shows how to improve your return on AI investment by matching your strategy to your organizational reality and selecting among four different AI innovation approaches....

April 10, 2026 • by Anna Cajot in Brain Circuits
Anna Cajot draws on the experience of former FBI agent Joe Navarro to overcome an impasse when you're locked in critical talks....
Explore first person business intelligence from top minds curated for a global executive audience