Case Study

Unilever Food Solutions journey (A1): The must-win battle event – starting the journey

5 pages
March 2007
Reference: IMD-3-1776

This case series follows the journey of Unilever Foodsolutions and its President Diego Bevilacqua over a 4 year journey to build a “formidable force in foodservice.” The A1 case supplements the video, offering more details of the event at which the Foodservice team determined its must-win battles, the core of its strategy.

Learning Objective

The case series is designed to introduce the concepts of strategy as a journey, and the need to engage a team/organization emotionally as well as intellectually in order to build commitment to a shared strategy. This underpins the must-win battle approach. It also highlights the need for leadership if the hurdles in the journey to transforming an organization are to be overcome.

Top Team-building, Must-win Battles, Merger, Acquisition, Change, Food Services
Field Research
© 2007
Available Languages
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