Case Study

Unilever Food Solutions journey (A): Taking on a new challenge

9 pages
March 2007
Reference: IMD-3-1775

This case series follows the journey of Unilever Foodsolutions and its President Diego Bevilacqua over a 4 year journey to build a “formidable force in foodservice.” The A case begins in 2001 with the challenge of developing a new foodservice business model and organization, following Unilever’s acquisition of Bestfoods. Diego, the division’s new president, had made significant steps forward in agreeing a new organizational model, which carved foodservice out of Unilever’s Foods business, making it a separate but interdependent division. But implementation was proving difficult. It is clear that the new business needs a clear strategy.

Learning Objective

The case series is designed to introduce the concepts of strategy as a journey, and the need to engage a team/organization emotionally as well as intellectually in order to build commitment to a shared strategy. This underpins the must-win battle approach. It also highlights the need for leadership if the hurdles in the journey to transforming an organization are to be overcome.

Keywords
Top Team-building, Must-win Battles, Merger, Acquisition, Change, Food Services
Settings
Unilever
2001-2005
Type
Field Research
Copyright
© 2007
Available Languages
English
Related material
Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics