
Competitive identity: Your hidden lever in a transition
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by Ginka Toegel Published September 16, 2025 in Brain Circuits • 5 min read
We all have a metaphorical “basement” where we stash parts of ourselves that we, or the society we grew up in, deem unacceptable. These may include impulses to be selfish, angry, jealous, or vulnerable – the so-called Jungian ‘shadow’. As children, we hide these feelings to stay loved and safe. Those same impulses often remain active into adulthood, often without our awareness, so more material gets stored in the basement. However, what’s suppressed doesn’t vanish – it can surface as passive-aggressive comments, sudden outbursts, or irrational dislikes.

It can feel scary to face those hidden emotions head-on, but the empty chair exercise makes it easier. All it takes is two chairs: one for your everyday self and one for your hidden shadow. Give your shadow a voice and you’ll discover unimagined insights. Here’s how to get the conversation started:
The failure to recognize and deal with our shadow is often at the root of our problems with others and within groups and organizations. The empty chair technique can help you harness this energy and build deeper self-understanding as well as stronger connections with others.

Professor of Organizational Behavior and Leadership at IMD
Ginka Toegel is a teacher, facilitator, and researcher in the areas of leadership and human behavior. Specialized in providing one-to-one leadership coaching and team-building workshops to top management teams in both the public and private sector, her major research focuses on leadership development, team dynamics, and coaching. She is also Director of the Strategies for Leadership program and the Mobilizing People program.

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Thinking Fast and Slow by Daniel Kahneman

Professor of Organizational Behavior and Leadership at IMD
Ginka Toegel is a teacher, facilitator, and researcher in the areas of leadership and human behavior. Specialized in providing one-to-one leadership coaching and team-building workshops to top management teams in both the public and private sector, her major research focuses on leadership development, team dynamics, and coaching. She is also Director of the Strategies for Leadership program and the Mobilizing People program.

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