How to find your strategic sweet spot and why it matters
Learn how and why to prioritize pinpointing what your customers want and your competitors cannot provide - what we call the 'strategic sweet spot'....
Strategy
How to be remembered for the right reasons #5: Create shared connection
Earn the right to be heard by blending credibility with relatability, meeting audiences where they are, and building rapport through shared stories....
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Opting out of Black Friday and Cyber Monday: Why businesses are fighting consumerism
Do consumer incentives have negative consequences on people and planet? Julia Binder, Professor of Sustainable Innovation and Business Transformation at IMD, explores the risks....
Outsourcing offshore? How to pick the perfect partner (and get customers on board)
November 12, 2021 • by Gary Gregory, Liem Viet Ngo in Strategy • 7 min read
Offshore partners can benefit customers, here's what to look for when outsourcing....
Do you know the three paradoxes of leading virtual change?
The pandemic has left companies across the globe trying to navigate the issues in an entirely new framework – the virtual world. Yjod requires adjustments to leadership that require understanding the paradoxes...
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