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Management Cast

Business

The mega dive, with IMD professor Cyril Bouquet

10 November 2022 in Management Cast

IMD professor Cyril Bouquet introduces his "Mega-dive" concept and how it can bring people together to build a shared vision of the future...

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At IMD, Professor Cyril Bouquet has pioneered the ‘mega dive,’ a management approach that brings together large groups of people as one united force. A force capable of embracing the future together.
 
But what does that mean in practice?
 
Bouquet says that ‘mega dive’ isn’t just an event, it’s a six-month journey that spans digital and in-person conversations. It can involve hundreds of people, in dozens of teams, and it always generates conversation between those who normally wouldn’t have the opportunity to debate their views. In Episode 17 of ManagementCast, Bouquet discusses this method, and how he’s helped clients from across the globe prepare for success.
 
Cyril Bouquet is a Professor of Strategy and Innovation at IMD. An award-winning researcher and teacher, he supports organizations on significant transition journeys as they seek to create change and deliver progress for society. 
 
Most recently, he has deployed his mega dive method in his work with 700 top executives at the shipping firm Maersk, helping the company to adapt quickly to changing environments and shifting customer demands.

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