How Coca-Cola’s business-first approach beat the digital transformation odds
With most digital transformation initiatives ending in failure, we explore the formula behind Coca-Cola Eurasia and Middle East’s success....

July 30, 2026 • by Robert Vilkelis in Strategy • 3 min read
Middle managers shield teams from brutal leadership. Learn to stop buffering, translate conflict, and steer strategy with clear trade-offs....
Continue readingMarch 3, 2025 • by Michael R. Wade, Massimo Marcolivio in Strategy • 5 min read
With most digital transformation initiatives ending in failure, we explore the formula behind Coca-Cola Eurasia and Middle East’s success....
February 26, 2025 • by Heather Cairns-Lee, Eugene Sadler-Smith in Strategy • 8 min read
Heather Cairns-Lee from IMD and leadership expert Eugene Sadler-Smith discuss why intuitive intelligence is a critical skill in a data-driven world....
February 25, 2025 • by Albrecht Enders, Ajay K. Kohli, Andreas König, Arnaud Chevallier in Strategy • 3 min read
Popular strategy frameworks often fall short in today’s uncertain and rapidly changing environment. Use this Q&A checklist to make better-informed strategic choices....
February 18, 2025 • by José Parra Moyano in Strategy • 7 min read
As AI continues to reshape industries, businesses must navigate the balance between automation and human contribution. This article explores how AI can drive sustainability while empowering both employers and employees through data...
February 5, 2025 • by Esther Salvi, Muhammad Shehryar Shahid, Mehak Sajjad in Strategy • 6 min read
Digital tech, established businesses, and governments can combine to help bridge formal and informal supply chains....
January 30, 2025 • by Stéphane J. G. Girod in Strategy • 10 min read
CEO Manuel Reman blends Krug’s tradition with innovation, fostering deeper connections with global audiences and emphasizing authenticity to keep the champagne house relevant amid shifting tastes and sustainability challenges....
January 28, 2025 • by Tania Lennon in Strategy • 3 min read
Being able to think strategically is key to addressing the ever-increasing demands on leaders – but it’s easier said than done. Here are four key capabilities that will help you succeed in...
January 24, 2025 • by Faisal Hoque in Strategy • 3 min read
Just as individuals can reap big benefits from kicking bad habits, businesses must consider scrapping old habits, processes, and ways of thinking to reinvent themselves and stay relevant. Here are five “LIFTS” to...
January 23, 2025 • by Alexander Fleischmann , Öykü Işık, Sarah E. Toms in Strategy • 8 min read
As GenAI accelerates towards near universal integration, bias in data, algorithms and outcomes can be a significant risk to businesses and society. An IMD white paper with Microsoft Switzerland and EqualVoice launched...
January 20, 2025 • by David Bach, Richard Baldwin, Simon J. Evenett in Strategy • 9 min read
Once again, Donald Trump has promised bold yet unspecified moves that will add to the uncertainty facing executives. Business leaders must cut through the "policy fog" by focusing on what the re-elected...
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