Case in point: Amazon’s response to COVID-19
When the pandemic hit in early 2020, Amazon faced a surge in e-commerce demand and supply chain disruptions. The company’s rapid adaptation was no accident; it was the result of a sophisticated sensory system that enabled them to detect, interpret, and respond to changes faster than competitors. Amazon’s success lies in its real-time data collection, advanced analytics, and a culture of continuous adaptation.
Key elements of an effective sensory system
- Strategic sensors: Monitor internal operations and external market forces.
- Data integration: Ensure decision-makers have access to real-time, accurate information.
- Analytical intelligence: Move from hindsight to foresight.
- Supportive culture: Value sensing and rapid adaptation.