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Strategy

How business families can raise a generation of givers

September 9, 2025 • by Camille Korschun, Peter Vogel, Martin Euwema in Strategy • 8 min read

Trillions of dollars are passing to the next generation. How do you ensure it lands in the right hands? ...

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The 4 strategic personas of GenAI – which one are you? 

August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit M. Joshi, Michael R. Wade, Jingqi Liu in Strategy • 3 min read

Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...

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