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by Simon J. Evenett, Oliver Jones Published March 12, 2026 in Brain Circuits • 3 min read
Capitalizing on geopolitical opportunities requires deliberate investment in organizational capabilities that function effectively amid constant change and uncertainty. This means building strategic flexibility through systematic diversification of markets, suppliers, and production bases – creating “option value” that enables rapid adaptation to changing geopolitical conditions while maintaining operational efficiency and competitive positioning.
The growing availability of high-quality open-source intelligence resources, including specialized podcasts and analytical publications, helps executives develop a sophisticated understanding of officials’ worldviews, strategic priorities, and decision-making frameworks. This knowledge facilitates more productive interactions with government stakeholders and enables better anticipation of regulatory or policy changes that create competitive advantages for prepared organizations.
Create option value by diversifying markets, suppliers, and production bases. This enables rapid adaptation to changing geopolitical conditions while maintaining competitive positioning.
Implement financial modeling to assess scenario implications across all business functions. When executives can see seven-, eight-, or nine-digit risks at stake, they can make informed resource allocation decisions.
Invest in dedicated teams or embed expertise across functions, ensuring diverse cultural and geographic perspectives, drawing on external expertise to provide comprehensive perspectives. Establish methodical knowledge of retention mechanisms to build cumulative organizational intelligence and resilience.
Move beyond siloed risk management to embed geopolitical considerations into strategic planning, investment decisions, and daily operations. Consider integration with mature enterprise risk management programs.
Develop a sophisticated “geopolitical radar” to identify commercial opportunities arising from volatility. Engage strategically with policymakers and leverage organizational agility to capitalize when competitors retreat.
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Professor of Geopolitics and Strategy at IMD
Simon J. Evenett is Professor of Geopolitics and Strategy at IMD and a leading expert on trade, investment, and global business dynamics. With nearly 30 years of experience, he has advised executives and guided students in navigating significant shifts in the global economy. In 2023, he was appointed Co-Chair of the World Economic Forum’s Global Future Council on Trade and Investment.
Evenett founded the St Gallen Endowment for Prosperity Through Trade, which oversees key initiatives like the Global Trade Alert and Digital Policy Alert. His research focuses on trade policy, geopolitical rivalry, and industrial policy, with over 250 publications. He has held academic positions at the University of St. Gallen, Oxford University, and Johns Hopkins University.

EY-Parthenon Global Client Insight and Research Leader and EY-Parthenon Global Geostrategic Business Group Leader
Oliver Jones has been a partner at EY-Parthenon for over 14 years. He was based in Sydney, Australia, from 2010 to 2018 and is now located in London, England. He currently holds three senior global leadership positions: EY-Parthenon Global Markets Leader for Strategy and Transactions, Sustainability Leader, and Head of the EY-Parthenon Geostrategic Business Group, the firm’s specialist global geopolitical advisory team.
Before beginning his consulting career, Jones served as a senior civil servant in the UK Government, working across four departments: the former Department of Trade and Industry, the Prime Minister’s Office, HM Treasury, and the Department for Transport.
He holds an MA in Geography from the University of Cambridge.

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