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Brain Circuits

Are you embracing your inner founder?

Published August 11, 2026 in Brain Circuits • 2 min read

HubSpot CPO Helen Russell argues that leaders need to adopt an entrepreneurial mindset and master three key skills to thrive in an AI-driven world​.

Three key skills

  1. Understand the nuts and bolts of the operation

Proximity to the coalface is now essential. Relying solely on second-hand reports and updates makes it much harder to understand how the business is changing.

  • In established companies, the C-suite needs to form a clear picture of how the business operates, despite not directly executing operational tasks or working on the frontline.
  • For developing companies, leaders must steer the narrative or risk becoming out of touch with their businesses.
  1. Set direction

Historically, leaders relied on pattern recognition – they could apply lessons learned in previous situations to new challenges. Those maps are becoming less reliable, so leaders need to take constant compass readings to set the direction of the business.

  • Instead of asking, “What worked before?” leaders should ask, “What might work now?” They need to form a hypothesis, test it, then recalibrate as required.
  • Leaders also need to become comfortable with experimentation and occasional failure – something that may be challenging for individuals whose careers have been built​ on having the right answers.
  1. Reconsider how teams are built

Armed with greater insight about their changing organizations and with a newfound willingness to experiment and iterate, leaders must also rethink how they build their teams.

  • Increasingly, businesses will rely on hybrid teams of humans and AI agents.
  • Leaders will need to decide which tasks to assign to AI and which to their human colleagues, as well as the emotional effect this may have on employees.

Key takeaway

In a world where AI increasingly takes on specialist work, leaders must add a broad, generalist knowledge of business processes to their deep domain expertise. You have to understand change before you make it.

Expert

Helen Russell

Chief People Officer, Hubspot

Helen Russell is Chief People Officer at HubSpot, where she leads global people strategy, including talent, culture, ESG, and diversity initiatives. With more than 25 years of experience scaling organizations, she has held senior HR leadership roles at Rivian, Atlassian, Sonos, and Kantar, and began her career at Yahoo!. She holds a bachelor’s degree from the University of Liverpool and is passionate about building cultures that enable people and businesses to thrive.

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