Can leadership be delegated to a digital self?
Can a CEO's leadership be delegated to an AI avatar? Explore benefits, risks, and guardrails shaping digital leadership....
by I by IMD Published August 11, 2026 in Brain Circuits • 2 min read
Proximity to the coalface is now essential. Relying solely on second-hand reports and updates makes it much harder to understand how the business is changing.
Historically, leaders relied on pattern recognition – they could apply lessons learned in previous situations to new challenges. Those maps are becoming less reliable, so leaders need to take constant compass readings to set the direction of the business.
Armed with greater insight about their changing organizations and with a newfound willingness to experiment and iterate, leaders must also rethink how they build their teams.
In a world where AI increasingly takes on specialist work, leaders must add a broad, generalist knowledge of business processes to their deep domain expertise. You have to understand change before you make it.
Chief People Officer, Hubspot
Helen Russell is Chief People Officer at HubSpot, where she leads global people strategy, including talent, culture, ESG, and diversity initiatives. With more than 25 years of experience scaling organizations, she has held senior HR leadership roles at Rivian, Atlassian, Sonos, and Kantar, and began her career at Yahoo!. She holds a bachelor’s degree from the University of Liverpool and is passionate about building cultures that enable people and businesses to thrive.
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