
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Richard Roi, Luca Condosta Published March 10, 2026 in Brain Circuits • 3 min read
Â
If you don’t already drive job rotation or mobility, create opportunities that mirror the gig economy. Make it possible for people to work in parallel experiences on top of their normal jobs and ensure that such opportunities are broadcast to talented leaders.
Promote the idea that people can have careers in the organization that take them from marketing to HR to finance to sales, etc, and give public recognition to this kind of career transition so that the workforce sees and understands its value.
Ensure that your non-linear talent is visible within the company – otherwise, people will think there’s only one way to progress and assume that functional progression is the only opportunity they have.
Accelerate understanding across the organization, whether you are a single leader making the case to your manager or building systemic change by creating flexibility and space. Celebrate, explain, and educate your people.
Training and developing specialists alone limit the organisation to short-term objectives. As the environment changes and your culture shifts in response, you will have to look outside the organization for the talent to compensate for any shortcomings. Cultivating ambidextrous leaders will equip the organization with people who can shift more organically towards long-term goals and strategy.
Â
Non-linear career paths will give your future leaders the range to drive performance and transformation. Individuals must actively pursue diverse experiences, while organizations need to cultivate these boundary-crossing journeys systematically.

Affiliate Professor of Leadership and Organization at IMD
Ric Roi is Affiliate Professor of Leadership and Organization at IMD. He is a senior business psychologist and advises boards and CEOs on matters related to board renewal, CEO succession, top team effectiveness and leadership transitions.

Head of Social Progress and Sustainability Capability building, LGBTQ+ Global Program
Luca Condosta is a transformational leader with a robust track record of driving change at the intersection of people, sustainability, and data. With a deep commitment to diversity, equity, and inclusion, his expertise spans over 20 years across multiple sectors, including telecommunications, oil and gas, and energy. He holds a PhD in business administration from Catholica University (Milan) with a focus on sustainability strategy, and master’s degrees in sustainable leadership, and business and climate change from Cambridge University. Condosta was named on the 2024 Outstanding Role Model List that recognizes executives who paved the way for LGBTQ+ inclusion at work.

April 16, 2026 • by Prashant Saxena in Brain Circuits
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

April 15, 2026 • by I by IMD in Brain Circuits
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

April 14, 2026 • by Cyril Bouquet in Brain Circuits
Cyril Bouquet shows how to improve your return on AI investment by matching your strategy to your organizational reality and selecting among four different AI innovation approaches....

April 10, 2026 • by Anna Cajot in Brain Circuits
Anna Cajot draws on the experience of former FBI agent Joe Navarro to overcome an impasse when you're locked in critical talks....
Explore first person business intelligence from top minds curated for a global executive audience