Keep an eye on marketing if you want to avoid a car crash
As campaign disasters at Apple, Bud Light, and Jaguar demonstrate, boards shy away from marketing oversight at their peril....
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Leadership
The long arc of leadership: Where ancient wisdom meets modern science
A recent survey of 123 senior executives exploring the “Long Arc of Leadership” reveals an uncomfortable gap between what executives value and what organizations reward. ...
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Strategies for negotiating cross-sector alliances
Given the world’s many challenges, the ability to forge effective alliances across business, government, the non-profit sector, and academia has become essential to building durable solutions. Here are eight steps to guide...
The ‘responsibility paradox’ in era of sharecropper capitalism
Many new businesses have emerged in recent years with few employees, no roots in the community, and heavily reliant on Big Tech for survival. How does this square with the demands for...
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