
Three ways in which CFOs can drive digital transformation
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

by Michael R. Wade, Andrew Tarling, Rainer Neubauer Published March 11, 2021 in Leadership • 3 min read
To address this question, the Digital Business Transformation Center at IMD undertook a major study along with specialist HR Consultancy metaBeratung. Data was collected from two sources: a survey of 1,042 executives, and in-depth interviews with nineteen digital leaders.
The research revealed that leadership effectiveness in disruptive environments shared many of the same characteristics as leadership in more stable environments, but with a few notable differences. We were able to identify a number of key competencies and business behaviors of Agile Leaders who thrive in this type of environment.
Four characteristics distinguish agile from non-agile leaders. Agile leaders are:
1. Humble: They are able to accept feedback and acknowledge that others know more than they do.
2. Adaptable: They accept that change is constant and that changing their minds based on new information is a strength rather than a weakness.
3. Visionary: They have a clear sense of long-term direction, even in the face of short-term uncertainly.
4. Engaged: They have a willingness to listen, interact, and communicate with internal and external stakeholders combined with a strong sense of interest and curiosity in emerging trends.

In addition, we found that Agile Leaders exhibited three key behaviors helping them to successfully navigate disruptive environments. They are:
1. Hyperawareness: They are constantly scanning internal and external environments for opportunities and threats.
2. Making Informed Decisions: They make use of data and information to make evidence-based decisions.
3. Executing at Speed: They are able to move quickly, often valuing speed over perfection.
We found that Agile Leaders, those leaders who rated highly on the competencies and behaviors mentioned above, tended to significantly out-perform other leaders on measures such as work engagement and leadership effectiveness.

Professor of Strategy and Digital
Michael R Wade is Professor of Strategy and Digital at IMD and Director of the Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.
Researcher and consultant in digital transformation strategies and ‘Agile Leadership’ at the Global Center for Digital Business Transformation in Switzerland
Andrew Tarling is a researcher and a consultant in digital transformation strategies and Agile Leadership at the Global Center for Digital Business Transformation in Switzerland. He also specializes in digital business transformation and championing cultural change to a digital-first mentality.
Head of Learning and Development at metaBeratung GmbH, Germany
Rainer Neubauer is Head of Learning and Development at metaBeratung GmbH, Germany. With extensive experience across agile leadership, culture transformation, change management, and performance management he supports leadership in top-tier organizations.

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