Books to inspire, inform and entertain
From dealing with burnout and bullsh*t to the joys of friendship and climbing mountains, IMD professors offer a varied choice of summer reading material...
Professor Stefan Michel‘s primary research interests are AI’s impact on strategy, pricing, and customer-centricity. He has written 13 books, numerous award-winning articles and ranks among the top 40 bestselling case study authors worldwide by The Case Centre. He is currently Dean of Faculty and Research at IMD. He co-directs the Breakthrough Forum for Senior Executives and is also Program Director for two IMD programs: the 10-day Breakthrough Program for Senior Executives (BPSE), guiding leaders in defining their next breakthrough; and Strategic Thinking, an 8-week online program with 1-1 coaching, helping professionals become better strategists while working on a concrete strategic initiative for their organizations.
July 1, 2022 • by Anand Narasimhan, Stefan Michel, Karl Schmedders, Robert Hooijberg, Susan Goldsworthy, Alyson Meister, Katharina Lange, Shlomo Ben-Hur in I by IMD Book Club • 7 min read
From dealing with burnout and bullsh*t to the joys of friendship and climbing mountains, IMD professors offer a varied choice of summer reading material...
April 14, 2022 • by Carlos Cordon, Stefan Michel in Supply chain • 5 min read
An inability to change prices more frequently is the source of a huge missed opportunity when supply is limited....
March 29, 2022 • by Stefan Michel in Brain Circuits • 2 min read
Raising prices in times of inflation, even when necessary, can be a bit tricky. It's important to understand how your customers will react....
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