Professor Stefan Michel‘s primary research interests are AI’s impact on strategy, pricing, and customer-centricity. He has written 13 books, numerous award-winning articles and ranks among the top 40 bestselling case study authors worldwide by The Case Centre. He is currently Dean of Faculty and Research at IMD and is also Program Director for two IMD programs: the 10-day Breakthrough Program for Senior Executives (BPSE), guiding leaders in defining their next breakthrough; and Strategic Thinking, an 8-week online program with 1-1 coaching, helping professionals become better strategists while working on a concrete strategic initiative for their organizations.
September 1, 2025 • by Stefan Michel in Podcasts • 2 min read • 
Podcast available
In this edition of the I by IMD podcast, Stefan Michel and Amar Bhidé discuss risk vs uncertainty, AI’s challenges, and the role of imagination in business....
Breakthroughs that reshape business models can feel sudden, but they are rarely random. Innovation happens when you reframe challenges and opportunities, says Stefan Michel. The good news? You can learn to reframe....
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