Everything you need to know about nonmarket strategy part 2: six key stepsÂ
Following on from the ‘why’ of nonmarket strategy, Michael Yaziji sets out a practical framework to get started, with industry examples. ...
A new world order: Børge Brende on geopolitics, resilience, and risk
At the IMD Alumni Symposium, World Economic Forum President Børge Brende argued that despite global turmoil, he sees a resilient world economy, but warns that success will depend on adaptation and reform....
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VARO’s twin-engine strategy on energy strikes the right balance
The Swiss-based energy group is plotting a course toward a renewables-focused future, without abandoning its traditional customer base. Here we explore five key principles that have underpinned the company’s success....
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In an age of disruption, optimism is a leader’s greatest asset
For decades, efficiency and scale defined competitiveness. Today, resilience and trust matter more – and optimism is what unlocks both. IMD President David Bach explains why Europe’s leaders must combine realism about...
LuxExperience: Rewriting the playbook for luxury e-commerce
As luxury e-commerce enters a new chapter, shifting consumer expectations, rising costs, and mounting sustainability demands are testing the resilience of every player. LuxExperience CEO Michael Kliger shares how it is navigating...
How to transform from an AI-enabled to an AI-centered enterprise
Context-aware artificial intelligence is redefining the future of business. Amit Joshi shows how leaders can navigate through this radical shift to create new value propositions using a three-part framework. ...
Everything you need to know about nonmarket strategy, part 1: Why do you need it? Â
Forward-thinking leaders proactively shape their external environment, turn uncertainty into certainty, and create substantial value in the process. In the first of a two-part series, Michael Yaziji explains why nonmarket strategy is a...
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